During a course of 4 months, a total of 14 students from the Aeres University of Applied Sciences developed a marketing and communication strategy for the our own Grow Cup. The project started with a receipt at our office. Subsequently, the students devided in 4 different groups all chose their own country where they would apply their strategy. The Netherlands, Belgium, Germany and the United Kingdom were represented. The final presentations took place at Koppert Cress after a guided tour and a healthy wheat grass power shot. Grown is grateful to the students for their dedication and results and will certainly be working on the various inspiring ideas.